HashtagHigherEdUK

Cut through the noise: build a university brand to stand out

HashtagHigherEd UK is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.

Day one: Cut through the noise

Day one will deliver advice and best practice on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, discover how to build a brand that attracts new students to your universities and position yourself as a disruptor when it matters the most.

• Stand out with your brand proposition
• Make the most of social media
• Compelling messaging around sustainability and social issues
• Data to inform branding and messaging

Day two: International marketing and engagement

Day two will focus on building your strategy to attract new international students, from accessing new markets to conversion and communication styles. We will cover using your global network of alumni and students to create a compelling narrative for prospective students. Position yourself as an attractive option for students all over the world.

• Deliver digital marketing campaigns to international audiences
• Adapt brand messaging for international markets
• Authentic storytelling to strengthen your brand
• Harness the power of the student voice and alumni networks
• Build your brand in emerging international markets

The agenda will also include case studies of successful social media and digital campaigns, as well as regionally focused roundtable discussions to share market insights and local differentiators.