The Centre provides state-of-the-art facilities to help develop, build, test and market a broad range of new products designed to make our lives easier as we age. That includes everything from designing homes and consumer products, to rethinking transport and mobility.
It is also the home of VOICE, a unique organisation made up of citizens who work with universities and other bodies to improve the focus, quality, relevance and impact of research and innovation and help make a positive difference to the lives of older people across the globe.
NICA uses a proprietary approach called Ageing IntelligenceTM. It combines everything from qualitative human insights, experience and emotions, to quantitative big data and statistics to understand not just what is happening, but also why it is happening. They use this approach to deliver ‘Return on Society’, a new index for brands to measure alongside the usual Return on Investment.
At a glance